Make us your home page
Instagram

The Feed

What you're talking about today

'Congrats, you survived the Boston Marathon!': Adidas slammed for insensitive email

19

April

Move over United Airlines, Adidas wants a shot at the crown...the PR nightmare crown, that is. 

One day after Monday's 121st running of the Boston Marathon, the sportswear giant sent out an email with the subject line "Congrats, you survived the Boston Marathon!"

Facepalm.

The poor choice of words made its way around the Internet and customers were quick to remind the company about the 2013 Boston Marathon bombing that killed 3 people and injured more than 200 when two bombs exploded near the finish line. 

Adidas, the official sponsor of the race, quickly apologized, admitting the word choice was "insensitive" and said it was "incredibly sorry."

At least two survivors of the 2013 bombing participated in this year's race, according to the Associated Press.

In the statement, Adidas said the annual marathon "is one of the most inspirational sporting events in the world," and that "every year we're reminded of the hope and resiliency of the running community."

While it is likely an unfortunate mistake, the Internet is not letting up on the sports apparel company.

Runners head to the finish line on Monday in the 121st Boston Marathon. Adidas has apologized for sending out an email using an unfortunate choice of words to praise customers who completed the race. (AP Photo/Elise Amendola,)

(AP Photo/Elise Amendola,)

Runners head to the finish line on Monday in the 121st Boston Marathon. Adidas has apologized for sending out an email using an unfortunate choice of words to praise customers who completed the race. (AP Photo/Elise Amendola,)

[Last modified: Wednesday, April 19, 2017 9:10am]

    

Join the discussion: Click to view comments, add yours

Loading...