Make us your home page
Instagram

Merchandise push for new 'Star Wars' movie includes a digital treasure hunt

Force Friday II on Sept. 1 features the release of The Last Jedi merchandise as well as augmented reality characters like Adm. Ackbar found with an app.

Disney

Force Friday II on Sept. 1 features the release of The Last Jedi merchandise as well as augmented reality characters like Adm. Ackbar found with an app.

The marketing machine for the latest Star Wars movie will officially rev to life Sept. 1.

Toys from Star Wars: The Last Jedi, which opens Dec. 15, hit the shelves in stores that day. But on what is being billed as Force Friday II, fans with the Star Wars app will be able to find digital characters from the movie. The augmented reality ploy is similar to Pokémon Go, sending fans on a smartphone treasure hunt for characters superimposed in their real-world surroundings.

The digital characters are connected to displays found in stores selling the toys. New characters will be revealed each day Sept. 1-3, Disney has said, and there will be 15 in all.

While the emphasis will be on these new characters for the weekend promotion, fans have been promised the store displays will be active through the end of the year, with the characters continuing to cycle through on a daily basis.

It starts with the Star Wars app, which has a history of creating these kind of digital characters since it launched in 2015. The app has been able to summon an AR Stormtrooper, BB-8 and K-2SO .

Fans can snap photos of the Find the Force symbol to find old favorites, like Adm. Ackbar, and discover a new character from The Last Jedi, a Disney news release said. Find a list of participating retailers at starwars.com/findtheforce.

The first characters will be available to find beginning at 12:01 a.m. Sept. 1.

Star Wars fans around the globe embraced Force Friday in 2015, with hundreds of thousands turning up to stores at midnight to be the first to get their hands on merchandise from Star Wars: The Force Awakens.

Star Wars: The Last Jedi is the eighth installment in the Star Wars franchise that follows the Skywalker family.

Information from the Associated Press was used in this report.

Merchandise push for new 'Star Wars' movie includes a digital treasure hunt 08/24/17 [Last modified: Friday, August 25, 2017 1:04am]
Photo reprints | Article reprints

© 2017 Tampa Bay Times

    

Join the discussion: Click to view comments, add yours

Loading...
  1. Saturday festival will celebrate the sweet potato

    Events

    NEW PORT RICHEY — It's harvest time for the sweet potato.

    MICHELE MILLER |  TIMESMore than 300 pounds of sweet potatoes have been harvested from local organic gardens for the inaugural Sweet Potato Round-Up and Fall Farming Festival set for this weekend in New Port  Richey. Those who go will be able to purchase sweet potatoes and get some hints on what to grow during the hot summer months, said Sylvia Spencer, shown here, manager if the Habitat garden as well as the Grand Garden Community Plot on Grand Boulevard.
  2. We Tried That: Can you throw a cocktail party for less than $25?

    Cooking

    Power drills scream. Rain drops fleck my skin, small pinpricks of cold. I hurry my 9-month-old puppy down the street as my neighbors screw plywood to their windows, preparing for the arrival of Hurricane Irma.

    Today is a good day for a party.

    This Old Fashioned, made with Angostura orange bitters, is garnished with a maraschino cherry and a clementine twist.
  3. Musical impressionist headlines benefit comedy show in Riverview

    Events

    RIVERVIEW — The Regent, 6437 Watson Road in Riverview, will host the fifth annual Clean Comedy Night from 6-9:30 p.m. on Friday (Sept. 29).

    Kier is set to perform at the Clean Comedy Night at The Regent in Riverview. Luis Rivera is the opening act and Brian Kleinschmidt hosts the event.
  4. Philanthropists give storm-damaged Freefall Theatre a boost

    Stage

    ST. PETERSBURG — The sun has come out for Freefall Theatre.

    The roof peeled back at Freefall Theatre due to winds from Hurricane Irma at 6099 Central Avenue in St. Petersburg. DIRK SHADD   |   Times
  5. Video: It's National Cheeseburger Day, and you don't have to spend $5,000 on this burger(w/video)

    General

    Americans eat nearly 50 billion burgers a year, but today is National Cheeseburger Day.

    National Cheeseburger Day is Sept. 18, 2017. [Times files]