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Amy Scherzer, Times Staff Writer

Amy Scherzer

Amy joined the Times in January 2002 to help launch the weekly City Times edition serving South Tampa and nearby neighborhoods. Her column, Amy Scherzer's Diary, takes readers along as she makes her rounds on the social circuit. Camera in hand, Amy captures the galagoers, wine tasters, Gasparilla kings, debutantes and bay area philanthropists.

Amy earned her bachelor's degree in mass communications and political science at the University of Pittsburgh, and has been a Tampa resident since 1978. She and her husband, Robert, live on Davis Islands, proud parents of two grown children. Any free time is spent people watching, entertaining, boating and reading.

Phone: (813) 226-3332

Fax: (813) 226-3381

Email: ascherzer@tampabay.com

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  1. Amy Scherzer's Diary: Weekly Wrap-Up of the Tampa Social Scene

    Human Interest

    Fashion Funds the Cure

    Tampa Bay Buc Gerald McCoy and pediatric cancer survivor Joshua Fisher flexed their biceps and the crowd went wild at the 14th annual Fashion Funds the Cure starring young models fighting cancer and a lively group of alumni happily recognized from previous National Pediatric Cancer Foundation's fashion shows. Former Gator quarterback and T he Bachelor contestant Jesse Palmer emceed as the kids escorted their career role models, like super cute Millie and Supermodel Kelly Gale and actress Carla Corvo. Anya Harvey, who wants to be Batman or a police officer with a cape, hit the runway with Hillsborough Sheriff Col. Chad Chronister. Dillard's dressed the kids in the latest spring styles which they got to keep....

    Anya Harvey, 7, modeled with Hillsborough County Sheriff Col. Chad Chronister, at Fashion Funds A Cure, the May 6 benefit for the National Pediatric Cancer Foundation. Anya aspires to be Batman or a police officer with a cape when she grows up.
  2. Amy Scherzer's Diary: Weekly Wrap-Up of the Tampa Social Scene

    Human Interest

    Tampa General Hospital Foundation Gala

    Everyone knows the Cowardly Lion got his courage and Scarecrow got a brain, but who knew 75 people a year get a ventricular assist device (VAD) implant at Tampa General Hospital, the first and biggest heart transplant center in the state. No. 421 was Bill Ismer who played piano at the Wizard of Oz gala Saturday as co-chairs Theo and Phil Carroll and Lesley and Fred Dobbins greeted witches, good and bad, Totos, Tin Woodmen and ruby-slippered guests in a sparkly Emerald City ballroom at the Hilton Downtown Tampa....

    AMY SCHERZER | Times Tampa General Hospital Foundation Gala co-chairs Lesley and Fred Dobbins helped raise nearly $600,000 for the heart transplant center May 6 at the Hilton Downtown Tampa.
  3. Amy Scherzer's Diary: Weekly Wrap-Up of the Tampa Social Scene

    Human Interest

    LAMPLighters' Lights Fashion Hope

    Salsa dancers, cool cocktails and hot models conjured Havana Nights for the LAMPLighters annual Lights Fashion Hope benefit for Metropolitan Ministries families and Joshua House children. Aramis Sol Caribe set a tropical beat for sultry fashions from Kit's Well Dressed and a pair of Fred Astaire North Tampa dancers as 275 guests sampled restaurant stations, bars and casino games while taking in the waterfront view at the Straz Center on April 20. Co-chairs Elena Wagner and Kate Wilson and LAMPlighter president Connie Gage dedicated the evening to the late Elaine Newman, a longtime member who staged many fashionable fundraisers for Tampa charities....

    AMY SCHERZER | Times  Linda Zipkin, left, Kit Stewart of KitÕs Well-Dressed and Francine Levine support the LAMPLighterÕs auxiliaryÕs annual Lights Fashion Hope benefit for Metropolitan Ministries and Joshua House on April 20 at the Straz Center.
  4. Amy Scherzer's Diary: Weekly Wrap-Up of the Tampa Social Scene

    Human Interest

    Around the World with St. Jude

    Two patient testimonials took Around the World gala guests from tears to cheers for the medical care provided by St. Jude Children's Research Hospital. Adorable Ayden, 7, who survived 17 surgeries before age 1, sang out his gratitude, helping co-chairs Mike and Gennie Swenson and her parents, honorary co-chairs Tom and Holly Malouf, raise $300,000 for the Memphis hospital where no family receives a bill for treatment and where the pediatric cancer survival rate is up to 80 percent. Anchors Wendy Ryan and Denis Phillips of WFTS-Ch. 28 emceed, while DeLeon Entertainment kept the 500 guests dancing at the Tampa Marriott Waterside Hotel & Marina on April 8....

    Rhea Law, left, presents the Greater Tampa Chamber of Commerce 2017 Women of Influence award to Robin DeLaVergne with luncheon chairwoman Debbie Sheridan at the Hilton Tampa Downtown on April 13.
  5. Heart transplant bonds families of young donor, recipient

    Human Interest

    TAMPA

    On the four-year anniversary of the auto accident that took the life of her daughter Amanda, Laurie Pierce went to Lakeland to dance.

    The grief was no less profound, but unlike in previous years, Pierce had a reason to get out of bed.

    Garrett Leopold was nervous but happy to join her that March afternoon. Twirling through their choreographed lesson, the young man leaned closer so his dance partner could hear the beat of his heart....

    Laurie Pierce, left, lost her daughter Amanda in a March 2013 auto accident outside of Tallahassee on the very day that Garrett Leopold's heart failed after seven months on a transplant waiting list. One family's tragic loss became the other family's lifesaver, a story they will share at the Tampa Bay Heart Ball on April 29 at the Marriott Waterside.
  6. Amy Scherzer's Diary: Weekly Wrap-Up of the Tampa Social Scene

    Human Interest

    Cheers for Charity

    Lutz, not Napa, set the scene for Cheers for Charity, a lavish wine dinner in support of Ron and Tami Broadrick's family foundation, served in the Italian Cypress-lined driveway of the mansion they designed to showcase their vast art collection. The 100 guests toured the galleries and living spaces of Villa dei miei Sogni, oohing and aahing at every turn before sitting down to poached lobster and pork belly appetizers; mushroom ravioli; shredded duck confit and waygu veal cheeks prepared by Grassroots Catering. Saturday's temperature couldn't have been better for dining al fresca, but there was a fleece blanket on every female guest's seat, should they feel a chill....

    AMY SCHERZER | Times Karamu supporters David and Catherine Straz enjoy the annual black-tie benefit for Tampa?•s Lowry Park Zoo on April 8. Catherine was Karamu 2002 chairwoman.
  7. Amy Scherzer's Diary: Weekly Wrap-Up of the Tampa Social Scene

    Human Interest

    A Night at the Tropicana

    Luana and Alex Paloma hosted A Night at the Tropicana to further pediatric oncologist Dr. Cameron Tebbi's development of a childhood leukemia vaccine. "Prevention, not cure... we're very close," he said at the Latin nightclub-themed benefit in memory of his patient, Luana's little brother, Lawrence A. Martucci. Since 2012, the foundation named for him has donated more than $100,000 to pediatric cancer research through the 1Voice Foundation. After nearly 50 years of patient care, Dr. Tebbi will work in the lab full-time starting June 1....

    A Night at the Tropicana hosts Mary Ann Massolio, from left, Dr. Cameron Tebbi, emcee Linda Hurtado and Lawrence A. Martucci Benefit founders Luana and Alex Paloma welcome guests April 1.
  8. Amy Scherzer's Diary: Weekly Wrap-Up of the Tampa Social Scene

    Human Interest

    DeBartolo Family Foundation All Star Charity Gala

    If there's ever a Gala Hall of Fame, the DeBartolo Family Foundation's All Star Charity Gala is a shoo-in. Saturday's score: elegant Tony Bennett entertaining 800 fired-up guests, including 70 athletes, actors, musicians and random "stars," — too many to name here — dining on osso bucco at candlelit tables topped with exotic florals at the Marriott Waterside. The lovely Strings Unlimited opened dinner; DJ Michelle Pesce spun down the after-party....

    Hollywood director Sofia Coppola, left, and Straz Center president Judy Lisi share their affection for Maestro Anton Coppola at the Opera Tampa Gala.
  9. Girl Scouts flip for Retton, Women of Distinction

    Human Interest

    TAMPA —- The first woman to be on a box of Wheaties, tiny Mary Lou Retton, overcame tremendous odds to win America's first Olympic Gold Medal in gymnastics in 1984.

    Cheering a highlight reel as if it were a live performance, 800 guests rose to the familiar Olympic Fanfare theme song at the Girl Scouts of West Central Florida's annual Women of Distinction luncheon Tuesday.

    "I like watching it, too," said the 4-foot-9 gymnast who took home gold in the individual all-around. "I look so big when it's projected on a big screen."...

    One of the 2017 Women of Distinction, Doretha Edgecomb, recently retired from the Hillsborough County school board, posed for a headshot during the Girl Scouts of West Central Florida annual Women of Distinction Luncheon on Tuesday March 21, 2017, at the Bryan Glazer Family JCC, in Tampa, Fla. The honorees were chosen for success in their fields and for serving as role models for local girls.
  10. Amy Scherzer's Diary: Weekly Wrap-Up of the Tampa Social Scene

    Human Interest

    Stop, Drop and Roll the Dice

    Retired Tampa Fire captain and president of the Tampa Firefighters Museum Bill Wade welcomed department newbies, retirees and other supporters to Stop, Drop and Roll the Dice where they placed their bets to better the 106-year-old station in downtown Tampa. Blackjack, roulette and poker tables fit between exhibits and a buffet of Cubans and empanadas, fruit and sweets from Catering by the Family. Guests turned their play money winnings into tickets to win all sorts of things, including an AR-15 pistol donated by Blue Collar Guns. Money raised at the March 10 benefit goes to museum maintenance, except the hot-selling Women of Fire Rescue 2018 calendar, sold by a few of the models themselves that night, to help out Camp Hopetake and other charities....

    Andy George and Katrina Daniel, co-chairs of the 47th Gasparilla Festival of the Arts, from left, along with Bobbie Donaldson, far right, celebrate with Best of Show winner David Bjurstrom, and Festival leaders Adam Raschke, Jodie Orozco and juror Mark Ormond at the annual galaRE: cocktail party on March 4 at Tampa Museum of Art.
  11. Amy Scherzer's Diary: Weekly Wrap-Up of the Tampa social scene

    Human Interest

    Suncoast Credit Union Gasparilla International Film Festival

    Actors, writers, producers, directors and the audiences they seek converged at the 11th annual Gasparilla International Film Festival, opening March 2 at Tampa Theatre and continuing throughout the week at AMC Classic Centro Ybor with nearly 150 features, shorts and documentaries, panel discussions and parties. Among the highlights: Actor Patrick Wilson picked up a Career Achievement Award for Hollywood and Broadway roles ranging from Phantom to Fargo. "I feel like it's more of a halfway award," he said. "With thirtysome films, I'm just getting going." Wilson's proud St. Pete entourage included parents Mary K and retired WTVT-Ch. 13 anchor John Wilson, brothers Paul and Mark, their wives and kids. "I call them the Von Trapps of Tampa Bay," board member and longtime friend Frank Robertson said of the talented family during the Q &A he led. ...

    AMY SCHERZER | Times Masrissa and Michael Hyman, from left, and Kate Hittel attended opening night of the Gasparilla International Film Festival on March 2 at Tampa Theatre.
  12. Amy Scherzer's Diary: Weekly Wrap-Up of the Tampa social scene

    Human Interest

    Dream Keepers Ball

    Liz Kennedy and a junior league committee dreamed up the Child Abuse Council in 1976, beginning with parenting education in a trailer parked behind Tampa General Hospital. In three months Paul D'agostino was executive director, expanding programs to keep children safe and thriving. Re-named Champions for Children and led by Brian McEwen since 2012, the agency celebrated "40 Years of Keeping the Dream" at the second Dream Keepers Ball on Saturday. Dining at the Grand Hyatt Tampa Bay, 200 guests viewed videos of kids and parents helped through the decades, tuned to the music of each era. They bid on auction offerings to continue the dream for 40,000 people a year. Lucky Michael Shimberg won the drawing for a week's stay at Ron and Sherry Sacino's villa in San Sano, Italy. ...

    Anthony Becht, left, Vinny Testaverde and Rob Canton catch up at Athletes+Causes sponsor reception Feb. 24 at the Tampa Museum of Art.
  13. Chiselers' gently used treasures fund restoration of treasured University of Tampa landmark

    Human Interest

    TAMPA - All year long, the Chiselers, Tampa's preeminent historic preservationists, dig, sift and sort through thousands of "oldies but goodies" to sell at Saturday's fundraiser, the 54th annual Chiselers' Market.

    Now they're loaded and ready, filling the main floor of the University of Tampa's historic Plant Hall with estate sale-quality donations — dishes, glassware, silver, jewelry, art, books and furniture — at garage sale prices....

    Chiseler’s member Gail Dee Russ moves silver on display in one of Plant Hall’s hallways during preparation for Saturday’s market.
  14. Texas artist takes top prize at Gasparilla Festival of the Arts

    Human Interest

    Perfect springtime temps and a tempting array of artwork kept crowds circulating at downtown Tampa's Curtis Hixon Waterfront Park throughout the weekend during the 47th annual Raymond James Gasparilla Festival of the Arts.

    Thousands converged on the waterfront Saturday  and Sunday , roving between rows of 235 artists’ displays in a dozen mediums: painting, photography, sculpture, glass, ceramics, jewelry, fiber, wood and mixed media....

    "African Queen," a drawing by David Bjurstrom of Austin, Texas, won the $15,000 Raymond James Financial Best of Show Award at the 47th annual Gasparilla Festival of the Arts.
  15. Amy Scherzer's Diary: Weekly Wrap-Up of the Tampa social scene

    Human Interest

    12th annual WEDU Be More Awards

    Discovering all sorts of non-profits is a highlight of the WEDU Be More Awards luncheon, like learning about Be More Involved/Outspoken Volunteer Melanie Salava of the Florida Cancer Specialists Foundation and Be More Entrepreneurial/Engaged Philanthropist Kelly Kowall of My Warrior's Place.

    The PBS station named 14 categories of honorees Feb. 23, such as Be More Informed, Entertaining, Relevant, Inspired. Be More Unstoppable, the highest honor and a $2,500 grant, went to the Tampa Hillsborough Action Plan. "I'm speechless," said Jeanette Bradley, CEO of the minority-based catalyst for economic, education, housing, police and community relations initiatives....

    AMY SCHERZER | Times The 104th YMK Gasparilla Queen Elly Straske surrounded by her sisters, Mary Stephen, at left, and Davis, at right, at the coronation ball Feb. 25 at the Tampa Convention Center.