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Amy Scherzer, Times Staff Writer

Amy Scherzer

Amy joined the Times in January 2002 to help launch the weekly City Times edition serving South Tampa and nearby neighborhoods. Her column, Amy Scherzer's Diary, takes readers along as she makes her rounds on the social circuit. Camera in hand, Amy captures the galagoers, wine tasters, Gasparilla kings, debutantes and bay area philanthropists.

Amy earned her bachelor's degree in mass communications and political science at the University of Pittsburgh, and has been a Tampa resident since 1978. She and her husband, Robert, live on Davis Islands, proud parents of two grown children. Any free time is spent people watching, entertaining, boating and reading.

Phone: (813) 226-3332

Fax: (813) 226-3381


  1. Amy Scherzer's Diary: Weekly Wrap-up of the Tampa Social Scene

    Human Interest

    Heroes Ball

    Step right up, ladies and gentlemen, be amazed by circus feats, try your luck at the Midway games and help buy a pediatric transport ambulance at the third annual Heroes Ball, urged ringmasters Bob and Lorraine Dutkowsky, co-chairs for St. Joseph's Children's Hospital Foundation on Saturday.

    The "Hero" of Under the Big Top, is really a heroine, Joan Steinbrenner, honored for her philanthropy to the Steinbrenner Children's Emergency and Trauma Center at St. Joseph's Children's Hospital. Even that night, a family donation of a New York Yankees VIP package was auctioned for $19,000, helping the event net $375,000. Party on the Moon kicked off an after-dinner dance bash when a younger crowd joined 600 gala guests at the Bryan Glazer Family JCC....

    David Schlaife and Fostering Hope Gala co-chair Mallory Tai Taylor greet guests at the annual Fostering Hope gala to benefit A Kid?ˆš•s Place of Tampa Bay on May 13 at the Epicurean Hotel.
  2. Take a peek inside this fabulous Bayshore Boulevard condo

    Home and Garden

    When friends in St. Petersburg took the condo plunge, Claude Guidi and Wayne Lewis knew they'd be next to go high-rise. The couple purchased two adjoining Bayshore Boulevard condos in late 2014, enticed by the promise of concierge service, resort-like amenities and above all, amazing panoramic views from the 22nd floor of Monte Carlo Towers.

    "Dusk is breathtaking," said Lewis, communications leader for Bristol-Myers Squibb in Tampa. He practically inhales the sunset from his favorite spot, the kitchen breakfast table, although seeing sunrise from the master suite is pretty tough to beat....

    Wayne Lewis in his hidden caterer's kitchen at his condo at Monte Carlo Towers,  3301 Bayshore Blvd., Tampa, March 21, 2017.
  3. Amy Scherzer's Diary: Weekly Wrap-Up of the Tampa Social Scene

    Human Interest

    Go Red for Women Luncheon

    Heart disease ends a woman's life every 80 seconds, said Go Red for Women campaign chairman Connor Lewis joining emcee Allison Kropff of WTSP-Ch. 10 and 300-plus red-dressed guests at the American Heart Association's annual luncheon May 19 at the Renaissance Hotel International Plaza. Stroke and heart attack survivors Christi DePrisco, Lauren Evanovich, Yolande Petit-Homme and her caregiver/daughter Jen and 30 other women shared their medical miracles and subsequent lifestyle changes via video. Go Red 2018 chairwoman Linda Simmons set two goals: to move next year's luncheon to "heart month," a.k.a February, and to raise $1 million for research and education. She gets a healthy boost from Circle of Red chairwoman Renee Vaughn who nearly doubled the number of $1,000-and-up annual donors to 77 in her two-year term....

    Go Red for Women 2018 chairwoman Linda Simmons, left, 2019 chairwoman Susan Stackhouse and Florida Hospital Pepin Heart medical director Charles Lambert welcome healthy lifestyle advocates to lunch May 19.
  4. Vinik to address forum aimed at key downtown demographic: millennials

    Human Interest

    TAMPA — Hillsborough County leads the state in its share of millennial residents, with the so-called "Digital Generation" — ages 20 to 40 — making up 29 percent of the population.

    Fortune magazine ranks Tampa as one of the 25 "hottest cities" for startups, and Tampa topped's national ranking of cities where people are moving.

    The data points to Tampa as a city on the rise for millennials....

    Roberto Torres
  5. Amy Scherzer's Diary: Weekly Wrap-Up of the Tampa social scene

    Human Interest

    Magnolia Ball

    In gratitude for lifesaving research and treatments, former Moffitt Cancer Center patients, their loved ones and inspired donors raised a record-smashing $4 million at the 24th annual Magnolia Ball, an elegant, $1,500-ticket dinner in a Tuscan garden setting Saturday at the Marriott Waterside.

    How'd they do it? The Hyer Family Foundation pledged $1 million in honor of Tracy's doctors; Julie "I'm back and I'm bulletproof" Wooley matched a $500,000 challenge and HSN host Amy Morrison's testimonial video impelled the 750 guests to fund further research, education and the Magnolia Lodging Program. Ball co-chairs Frank and Christina Capitano celebrated by bringing Matchbox Twenty lead singer/composer Rob Thomas to the stage for a solo concert. ...

    AMY SCHERZER | Times Tampa Bay Rays Vice President Bill Weiner and his wife Elena Wiener, left, visit with Rays Vice President Jenn Tran and her husband David at the Storybook Ball benefit for the Ronald McDonald House Charities of Tampa Bay on May 20 at the Glazer Family JCC.
  6. Amy Scherzer's Diary: Weekly Wrap-Up of the Tampa Social Scene

    Human Interest

    Fashion Funds the Cure

    Tampa Bay Buc Gerald McCoy and pediatric cancer survivor Joshua Fisher flexed their biceps and the crowd went wild at the 14th annual Fashion Funds the Cure starring young models fighting cancer and a lively group of alumni happily recognized from previous National Pediatric Cancer Foundation's fashion shows. Former Gator quarterback and T he Bachelor contestant Jesse Palmer emceed as the kids escorted their career role models, like super cute Millie and Supermodel Kelly Gale and actress Carla Corvo. Anya Harvey, who wants to be Batman or a police officer with a cape, hit the runway with Hillsborough Sheriff Col. Chad Chronister. Dillard's dressed the kids in the latest spring styles which they got to keep....

    Anita Shuler, left, Christopher and Sarah Karlo enjoy the Friends of Joshua House Foundation dinner May 5.
  7. Amy Scherzer's Diary: Weekly Wrap-Up of the Tampa Social Scene

    Human Interest

    Tampa General Hospital Foundation Gala

    Everyone knows the Cowardly Lion got his courage and Scarecrow got a brain, but who knew 75 people a year get a ventricular assist device (VAD) implant at Tampa General Hospital, the first and biggest heart transplant center in the state. No. 421 was Bill Ismer who played piano at the Wizard of Oz gala Saturday as co-chairs Theo and Phil Carroll and Lesley and Fred Dobbins greeted witches, good and bad, Totos, Tin Woodmen and ruby-slippered guests in a sparkly Emerald City ballroom at the Hilton Downtown Tampa....

    AMY SCHERZER | Times Dawn and Dean Head enjoy the Wizard of Oz theme at the Tampa General Hospital Foundation gala May 6 at the Hilton Downtown Tampa.
  8. Amy Scherzer's Diary: Weekly Wrap-Up of the Tampa Social Scene

    Human Interest

    LAMPLighters' Lights Fashion Hope

    Salsa dancers, cool cocktails and hot models conjured Havana Nights for the LAMPLighters annual Lights Fashion Hope benefit for Metropolitan Ministries families and Joshua House children. Aramis Sol Caribe set a tropical beat for sultry fashions from Kit's Well Dressed and a pair of Fred Astaire North Tampa dancers as 275 guests sampled restaurant stations, bars and casino games while taking in the waterfront view at the Straz Center on April 20. Co-chairs Elena Wagner and Kate Wilson and LAMPlighter president Connie Gage dedicated the evening to the late Elaine Newman, a longtime member who staged many fashionable fundraisers for Tampa charities....

    AMY SCHERZER | Times  Linda Zipkin, left, Kit Stewart of KitÕs Well-Dressed and Francine Levine support the LAMPLighterÕs auxiliaryÕs annual Lights Fashion Hope benefit for Metropolitan Ministries and Joshua House on April 20 at the Straz Center.
  9. Amy Scherzer's Diary: Weekly Wrap-Up of the Tampa Social Scene

    Human Interest

    Around the World with St. Jude

    Two patient testimonials took Around the World gala guests from tears to cheers for the medical care provided by St. Jude Children's Research Hospital. Adorable Ayden, 7, who survived 17 surgeries before age 1, sang out his gratitude, helping co-chairs Mike and Gennie Swenson and her parents, honorary co-chairs Tom and Holly Malouf, raise $300,000 for the Memphis hospital where no family receives a bill for treatment and where the pediatric cancer survival rate is up to 80 percent. Anchors Wendy Ryan and Denis Phillips of WFTS-Ch. 28 emceed, while DeLeon Entertainment kept the 500 guests dancing at the Tampa Marriott Waterside Hotel & Marina on April 8....

    Rhea Law, left, presents the Greater Tampa Chamber of Commerce 2017 Women of Influence award to Robin DeLaVergne with luncheon chairwoman Debbie Sheridan at the Hilton Tampa Downtown on April 13.
  10. Heart transplant bonds families of young donor, recipient

    Human Interest


    On the four-year anniversary of the auto accident that took the life of her daughter Amanda, Laurie Pierce went to Lakeland to dance.

    The grief was no less profound, but unlike in previous years, Pierce had a reason to get out of bed.

    Garrett Leopold was nervous but happy to join her that March afternoon. Twirling through their choreographed lesson, the young man leaned closer so his dance partner could hear the beat of his heart....

    Laurie Pierce, left, lost her daughter Amanda in a March 2013 auto accident outside of Tallahassee on the very day that Garrett Leopold's heart failed after seven months on a transplant waiting list. One family's tragic loss became the other family's lifesaver, a story they will share at the Tampa Bay Heart Ball on April 29 at the Marriott Waterside.
  11. Amy Scherzer's Diary: Weekly Wrap-Up of the Tampa Social Scene

    Human Interest

    Cheers for Charity

    Lutz, not Napa, set the scene for Cheers for Charity, a lavish wine dinner in support of Ron and Tami Broadrick's family foundation, served in the Italian Cypress-lined driveway of the mansion they designed to showcase their vast art collection. The 100 guests toured the galleries and living spaces of Villa dei miei Sogni, oohing and aahing at every turn before sitting down to poached lobster and pork belly appetizers; mushroom ravioli; shredded duck confit and waygu veal cheeks prepared by Grassroots Catering. Saturday's temperature couldn't have been better for dining al fresca, but there was a fleece blanket on every female guest's seat, should they feel a chill....

    AMY SCHERZER | Times Salvation Army volunteer Blake Twedt models in the Salvation Army Women?•s Auxiliary Fashion Show Luncheon on April 7 at Higgins Hall.
  12. Amy Scherzer's Diary: Weekly Wrap-Up of the Tampa Social Scene

    Human Interest

    A Night at the Tropicana

    Luana and Alex Paloma hosted A Night at the Tropicana to further pediatric oncologist Dr. Cameron Tebbi's development of a childhood leukemia vaccine. "Prevention, not cure... we're very close," he said at the Latin nightclub-themed benefit in memory of his patient, Luana's little brother, Lawrence A. Martucci. Since 2012, the foundation named for him has donated more than $100,000 to pediatric cancer research through the 1Voice Foundation. After nearly 50 years of patient care, Dr. Tebbi will work in the lab full-time starting June 1....

    AMY SCHERZER | Times Kelly Feldman, left, Tara Triola, left, Jennifer Singleton, Brooke Palmer Kuhl, Chrisi Laxer and Larissa Colvin pose with Tucker the unicorn at the Junior League of Tampa's annual Patrons Party on March 31 at the Harrod residence.
  13. Amy Scherzer's Diary: Weekly Wrap-Up of the Tampa Social Scene

    Human Interest

    DeBartolo Family Foundation All Star Charity Gala

    If there's ever a Gala Hall of Fame, the DeBartolo Family Foundation's All Star Charity Gala is a shoo-in. Saturday's score: elegant Tony Bennett entertaining 800 fired-up guests, including 70 athletes, actors, musicians and random "stars," — too many to name here — dining on osso bucco at candlelit tables topped with exotic florals at the Marriott Waterside. The lovely Strings Unlimited opened dinner; DJ Michelle Pesce spun down the after-party....

    AMY SCHERZER | Times Nikki DeBartolo, from left, Dee Solomon and Chad Chronister welcome guests to the DeBartolo Family Foundation?•s 14th All Star Charity Gala on March 25 at the Marriott Waterside.
  14. Girl Scouts flip for Retton, Women of Distinction

    Human Interest

    TAMPA —- The first woman to be on a box of Wheaties, tiny Mary Lou Retton, overcame tremendous odds to win America's first Olympic Gold Medal in gymnastics in 1984.

    Cheering a highlight reel as if it were a live performance, 800 guests rose to the familiar Olympic Fanfare theme song at the Girl Scouts of West Central Florida's annual Women of Distinction luncheon Tuesday.

    "I like watching it, too," said the 4-foot-9 gymnast who took home gold in the individual all-around. "I look so big when it's projected on a big screen."...

    One of the 2017 Women of Distinction, Rosemary Armstrong posed for a headshot during the Girl Scouts of West Central Florida annual Women of Distinction Luncheon on Tuesday March 21, 2017, at the Bryan Glazer Family JCC, in Tampa, Fla. The honorees were chosen for success in their fields and for serving as role models for local girls.
  15. Amy Scherzer's Diary: Weekly Wrap-Up of the Tampa Social Scene

    Human Interest

    Stop, Drop and Roll the Dice

    Retired Tampa Fire captain and president of the Tampa Firefighters Museum Bill Wade welcomed department newbies, retirees and other supporters to Stop, Drop and Roll the Dice where they placed their bets to better the 106-year-old station in downtown Tampa. Blackjack, roulette and poker tables fit between exhibits and a buffet of Cubans and empanadas, fruit and sweets from Catering by the Family. Guests turned their play money winnings into tickets to win all sorts of things, including an AR-15 pistol donated by Blue Collar Guns. Money raised at the March 10 benefit goes to museum maintenance, except the hot-selling Women of Fire Rescue 2018 calendar, sold by a few of the models themselves that night, to help out Camp Hopetake and other charities....

    Tampa City Councilman Mike Suarez, left, and Jack Wyatt check out Stop, Drop and Roll the Dice at the Tampa Firefighters’ Museum.